| Top Marketing Tips |
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1. Become a student of your business.
Study your customer, competitors and the industry trends. Make it one of your goals to become an ‘expert' in your business, so much so that you know how your customers think. The more you know, the easier you will find it to get customers and give them compelling messages that convince them to buy your product or service. |
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2. Decide what a marketing activity is for you
Marketing for me is any activity where I spend time getting new or looking after existing customers So, marketing could be emailing 5 customers a week to see how they're getting on; writing a proposal; going to a networking event; seeing a potential new customer etc.
Why is defining what marketing is important? Well, once you start doing this, you will realise that you are doing some marketing…then it becomes easier to do more |
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3. Make time to do some Marketing!!
Most small business owners don't like marketing. It's another activity that eats into their time. And on top of that, it's not much fun. Ideally though, you should be spending 2 half days a week on marketing (at the very least), so choose something from my our of 50 ideas and do it!! |
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4. Most of us are very good at following up if we need to.
For example, if I said to you “Here is a potential customer” you would probably contact them. But, how many of us follow up without a real reason? Try this exercise – next time you go to a networking event, get the list of attendees (usually available when you sign in) and then contact all those you haven't met by email asking if they would mind spending 15 minutes on the phone with you so you can find out a bit more about each other. This is excellent for building relationships and may even get you clients too!! |
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5. Remember marketing is like riding a bike.
Most people start off by peddling really hard (doing lots of marketing) and when they get busy and don't market their business, they can coast for a while. But, if they don't start to market their business again soon, their bike will stop and believe me, it's hard work to start peddling again. So, you need to keep marketing all the time. |
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